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Want to leverage our experience in Google Performance Max Campaigns ? Read the four (4) different strategic approaches to structuring your Google Performance Max campaigns. And learn which structure approach is the right according to your marketing goals. 

Leveraging Google's capabilities can help advertisers achieve their desired Return on Ad Spend (ROAS). Learn more about Google's advanced machine learning techniques and how they optimize ad performance. How Smart Bidding strategies like Target ROAS, emphasise the importance of setting realistic goals based on historical data. And the importance of Google's analytics in refining ad strategies for maximum ROI.

Want to leverage our expertise and experience with Google Performance Max Campaigns? Read the list with our 17 best practices that help ecommerce brands and performance advertisers reach new customers and increase online sales, through Google PMax Campaigns.

Google Performance Max campaigns are a popular choice for eCommerce businesses, because the rely on automation and machine learning capabilities. Performance max campaigns are conversion or conversion value focused and that makes them the ideal tool for selling products across Google's inventory.

Performance Max is an innovative goal-based campaign type, designed by Google to empower performance advertisers, to enhance campaign performance and increase online sales & revenue, by leveraging all of Google’s inventory, from a single campaign.